Throughout the development of domestic brand inverters in China, the birth of Chengdu Jialing and Taiwan Puchuan opened the prelude of domestic brands; to Emerson's acquisition of Huawei Ansheng, and then to the flourishing development of domestic brands, injecting fresh vitality and strong momentum; and to the listing of Yingweiteng and Huichuan, announcing that domestic brands have entered a new era. According to my own observation and judgment, the development of domestic converter brand can be divided into three stages:

1. Spring and Autumn Period

2. Warring States Period

3. The Period of Trinity

The main characteristics of each period are described below.

Spring and Autumn Hegemony - Win or lose with courage!

 

Shaohua is perishable, how many flowers have fallen?

Don't ask Cangsheng, just ask who is fighting for hegemony.

 

1. Spring and Autumn Period

The main time period is before 2008.

This stage, with the 2008 financial crisis as the node, declared the end of the first period, the main period of 1992-2008, is the golden stage of the birth and development of national brands.

The main characteristics of this period are as follows:

1) The birth of a large number of domestic brands, popular brand fission is obvious, and have varying degrees of development.

2) The domestic frequency converter market is still in the initial stage of development. The demand for R&D technology is not high, and the demand for funds is not large. The main type is production and sales, so as to guide the market by sales.

3) European and American brands such as ABB, Siemens, Denver, Schneider and A-B have absolute advantages. At this time, domestic brands are still in the initial stage and their competitiveness is weak, but there are more market gaps. As long as they can be produced, and the failure rate is not too high, the sales strategy is good, the agents have more profit space. Sales power is also greater.

4) During this period, the rapid development of China's domestic economy led to the rapid growth of several industries, and also created conditions for the accumulation of original capital and talents of domestic brands. If we seize this historical opportunity, we will win great development. If we miss it, it will be very difficult to develop and grow rapidly in the second stage.

The main brands that seize the opportunity are Huichuan, Yingweiteng, Blue Sea Huateng, Sine, Ore, Sifang, etc.

Missed opportunities are: Jialing, Cornwall, Puchuan, Senlan, Alpha, Ambonshen and so on.

5) In the last three to five years of this period, a large number of Jiangsu and Zhejiang brands were born, especially the emergence of small brands in Wenzhou. Many enterprises that make low-voltage electrical appliances have also turned to the production and manufacture of frequency converters. These Jiangsu and Zhejiang brands are generally weak in technological research and development, and their products have little difference. This has triggered a price war for domestic brands. The direct result is that the prices of domestic brands are constantly decreasing, and the prices of imported brands are forced to reduce and preferential policies are constantly introduced.

The direct results of brand fission are as follows:

1) greatly weakened the original brand's internal organizational structure, talent reserve and technology upgrading research and development capabilities.

2) The brand produced by the new fission has a direct impact on the market of the original brand. Because the main staff of the new brand are most familiar with the policies and products of the original brand, it is also the preferred target of market competition.

3) The homogeneity of products is serious and the difference is narrowed. However, the ability of independent R&D can not be effectively improved in a short time, and it is difficult to form an effective competitiveness. Many brands are forced to compete in price. In order to compete in price, all sectors of enterprises are constantly reducing costs, which affects the quality of products. The market demand for product quality is rising, which leads to the natural disappearance of a large number of brands.

Warring States struggle for supremacy - to win or lose by strength!

 

How many heroes are buried in the wind and sand?

Qi runs through the rainbow for a lifetime without regret!

 

2. Warring States Period: The main time span is 2010-2020.

The successful listing of Yingweiteng and Huichuan announces the beginning of the second stage, and gradually becomes the leading brand of low-voltage converters in China. This stage is the golden stage of the listing of a large number of domestic brands, and this period is also the most competitive thing, commonly known as shuffling. After the first stage of accumulation, the accumulation of capital, market, talent and other aspects will be completed in this period, and the overall improvement of financing and brand competitiveness can be achieved through listing.

The main characteristics of this period are as follows:

1) With the continuous development and popularization of frequency converter technology, it is not difficult to produce a frequency converter, but it is more and more difficult to survive and develop in the competition. During this period, the development of enterprises focuses on new product research and development, breakthroughs in technological bottlenecks, who takes the lead in completing product replacement and gaining market recognition, will win the market, belongs to product-led market.

2) After the first stage, the market gap has basically been developed and completed, and the products of many domestic brands have gradually entered the face-to-face situation, and the proportion of the product's technical compliance rate in customer selection has been increasing. Customers also have a certain understanding of the brand and products of frequency converters, and are more cautious in choosing new brands than in previous years.

The preferred foreign competitive brand for domestic excellent brands is Delta and Mitsubishi, but generally speaking, it can not compete with foreign brands in an all-round way, but in a period of full competition between domestic brands, which is called "to be in the first place to be in the second place". First-line competition for imports, second-line competition for first-line, third-line competition for second-line, forming a "tail-catching" competition situation. The Wenzhou brand with weak R&D capability will be under unprecedented pressure of survival.

3) After the first stage, most of the frequency converter Enterprises